The Alpha Philosophy

Lead the Pack

At Alpha Performance, we are dedicated to developing athletes who lead the pack. Through personalized speed, strength, and conditioning programs, we empower athletes to reach their peak performance while building the confidence and resilience needed to succeed. It’s not just about training it’s about creating a legacy of leaders both on and off the field.

The Wolf: More Than Just a Logo


The wolf represents the very spirit of Alpha Performance. In the wild, wolves embody strength, loyalty, and the power of the pack. They understand the importance of working together, pushing one another, and standing strong when the path gets tough. At Alpha Performance, we bring that same mindset into everything we do. We train athletes to be resilient, disciplined, and committed to their growth.

Core Values of Alpha Performance Training


These core values guide every aspect of Alpha Performance, shaping a culture where athletes thrive and become leaders both in sport and in life.

1. Lead the Pack

  • Be a Leader: Embrace responsibility and set the example in effort, discipline, and integrity.

  • Take Initiative: Alphas don't wait for opportunities—they create them.

2. Pack Mentality

  • Support the Team: Success is built together; no one is left behind.

  • Celebrate Wins Together: From small victories to major milestones, the pack shares the success.

3. Relentless Effort

  • Give 100% Every Time: Excellence requires consistent hard work and determination.

  • No Excuses: Find solutions, overcome obstacles, and stay focused on goals.

4. Commitment to Growth

  • Always Improve: Strive to be better every day, on and off the field.

  • Embrace Challenges: Growth happens outside your comfort zone.

5. Discipline and Accountability

  • Do the Work: Show up, stay consistent, and trust the process.

  • Own Your Actions: Take responsibility for successes and failures alike.

6. Strength in Unity

  • A Strong Pack Stays Together: The team’s strength comes from its unity and shared purpose.

  • Foster Respect: Build relationships based on mutual trust and encouragement.

7. Athlete-First Philosophy

  • Personalized Approach: Every athlete matters and deserves a plan tailored to their goals.

  • Long-Term Development: Focus on building a foundation for lasting success.

8. Resilience in Adversity

  • Stay Hungry: Be adaptable, overcome challenges, and stay motivated.

  • Never Quit: Persevere through tough moments and learn from setbacks.

At Alpha Performance, we believe in the power of teamwork, dedication, and the relentless pursuit of excellence. Join the pack. Train like an Alpha.

Alphas Lead. Alphas Unite. Alphas Excel.

"Everybody wants to be a beast until it's time to do what beasts do."

-Eric Thomas